Semrush is a wide marketing platform: AI visibility lives in its AI Toolkit, sold as one of several toolkits you assemble. Spyro AI measures where you stand in Google and inside AI answers, audits the site, then writes and publishes the content, on one subscription. Here is where they differ.
Eight capabilities that decide most evaluations, including generative engine optimization (GEO) and answer engine optimization (AEO). The detail sits in the full comparison further down.
| Capability |  |  |
|---|---|---|
| AI visibility tracking | AvailableBoth plans, from the shared pool | AvailableSemrush One, or $99/mo standalone |
| AI citations and share of voice | Available | Available |
| GEO audit and AI readiness scoreBoth are real, but built from different signals: Spyro's checks score writing craft (answer-first framing, quotable sentences, quoted sources); Semrush's score leans on technical checks (llms.txt, semantic HTML, content freshness) plus robots.txt bot access. | Available16 named checks | AvailableAI Search Health score |
| Technical site audit | Available150-1,500 pages by plan, weekly and manual | Available20,000 to 100,000 pages an audit |
| Keyword research and rank tracking | Available500 keywords a site, weekly | Available500 to 5,000 keywords, daily |
| Full article generation | AvailableIn the plan | Paid add-onContent Toolkit, $60/mo |
| Publishing to a CMS | AvailableWordPress, Shopify, Notion | Paid add-onWordPress, Content Toolkit $60/mo |
| Seats included | AvailableUnlimited, both plans | Limited1 seat, extras $45 to $100/mo |
Four questions, answered before you read another row.
Both measure and analyze well. They part company at the point where an insight has to become a shipped page, and at how many subscriptions that takes.
5 stepsPrompts re-check weekly or daily, ranks and audits run weekly, and one keyword from every published article is tracked automatically, so this week's measurement decides next week's content. Every step draws on the same credit pool.
5 stepsThe whole chain exists, and the last link is a separate purchase: the Content Toolkit is $60 a month on top of a Semrush One plan, and it publishes to WordPress. That is a fair trade for the breadth Semrush buys you, and it is the reason two teams can quote very different Semrush prices for the same job.
32 capabilities, grouped so you can open only the ones you care about. Where support comes with a caveat, the caveat is stated rather than rounded up to a tick.
| Capability | | |
|---|---|---|
| Prompt tracking | Available50 a site on Pro, 250 on Agency | Available50-200/day in Semrush One, or $99/mo standalone (25) |
| Engines checkedSemrush's own pages differ on which engines daily prompt tracking covers: its AI visibility solution page names ChatGPT, Google AI Mode and Gemini, while its AI pricing page adds Perplexity. | AvailableChatGPT, Gemini, Claude, Perplexity, AI Overviews | AvailableChatGPT, Gemini, AI Mode, AI Overviews, Perplexity |
| Check frequency | AvailableWeekly or daily, set per prompt | AvailableDaily |
| Prompt citations | AvailableCited in 3 of 5 checks, not a yes or no | AvailableResponses citing your domain |
| Cited sources | AvailableExact URLs and titles, and your place in the list | AvailableCited sources and average position |
| Mentions without a citation | AvailableThe snippet around every mention | AvailableMentions counted per prompt |
| Sentiment | AvailableOn cited answers | AvailableIn Brand Performance, weekly |
| Share of voice against competitors | Available8-week trend, with a You series | AvailableUp to 4 competitors |
| Google AI OverviewsThe two measure the same thing at a different unit: Spyro asks a prompt and reads the AI Overview it returns, Semrush reports which of your tracked keywords produced one and whether you appeared. | AvailableOne of the 5 engines, per prompt | AvailableSERP feature, per tracked keyword |
| AI referral traffic | AvailableVia GA4, 10 assistants classified | Paid add-onAI Traffic Dashboard, Traffic & Market $289/mo |
| Capability | | |
|---|---|---|
| AI readiness scoreOverlapping purpose, different mechanism: Spyro's score weighs content craft for AI extraction (answer-first opening, quotable sentences, quotes, topical clustering); Semrush's weighs technical checks (llms.txt, semantic HTML, content freshness) and AI-bot robots.txt access. | AvailableBeside the SEO score | AvailableAI Search Health, in Site Audit |
| Itemized GEO checks | Available16 named checks | Available6 checks, one issue category |
| AI crawler access | AvailableAudit plus a free checker | Available8 bots, read from robots.txt |
| llms.txt check | AvailablePresence, as a scored check | AvailablePresence and formatting |
| Structured data | AvailableAudit plus a free validator | AvailableIn Site Audit |
| SEO and GEO from one crawl | AvailableOne pass, two scores | AvailableSite Health and AI Search Health |
| Capability | | |
|---|---|---|
| Full article generation | Available261 credits an article | Paid add-onContent Toolkit, $60/mo |
| Content plan from your keywords | AvailableRolling 30-idea calendar, free | AvailableKeyword Strategy Builder |
| Internal links inserted while writing | AvailableMatched to your indexed URLs | LimitedReported in Site Audit |
| Article images generated | Available1 featured plus 2 to 3 in-content | Paid add-onImage generation, Content Toolkit $60/mo |
| Publish destinations | AvailableWordPress, Shopify, Notion | Paid add-onWordPress, Mailchimp, Content Toolkit $60/mo |
| Capability | | |
|---|---|---|
| Keyword research | Available21 credits a search | Available28B+ keywords, 142 databases |
| Rank tracking | Available500 keywords a site, weekly | Available500-5,000 daily, SEO Toolkit from $139/mo |
| Technical site audit | Available150-1,500 pages a crawl, no credit cost | Available20,000 to 100,000 pages an audit |
| Competitor analysis | AvailableUp to 10 domains a scan | AvailableAny domain in the index |
| Search Console and GA4 | AvailableBoth, free, including AI surfaces | AvailableBoth, inside the interface |
| Capability | | |
|---|---|---|
| PDF export | AvailableAlso from the free tools | AvailableFrom Site Audit and My Reports |
| Scheduled email report | AvailableRanks plus citations, weekly, built in | AvailableDaily, weekly or monthly |
| Recurring checks without manual runs | AvailablePlus a Monday digest | AvailableScheduled audits, daily tracking |
| Capability | | |
|---|---|---|
| Seats | AvailableUnlimited, both plans | Limited1 included, extras $45 to $100/mo |
| Websites or projects | Available10 on Pro, unlimited on Agency | Available5 to 40 by plan |
| Free tools without an account | Available5 tools | AvailableNo sign-up required |
Four capability differences, stated as fit rather than as a verdict on Semrush.
Measurement, AI visibility, auditing, writing and publishing are all in the plan and all draw on one credit pool. Nothing on this page needs a second toolkit added to the bill, so the price you see is the price of the whole loop.
Spyro keeps the verbatim answer behind every check: the exact snippet showing your brand mentions in ChatGPT, Gemini, Claude or Perplexity, the source URLs and titles the assistant linked, your position among the brands named, and the sentiment classified on each cited answer. That is the raw material behind the score, not only the score.
A crawl produces an SEO health score and a 16-point GEO readiness score in the same pass, and it charges no credits at all. Fix something, re-run it, and the only cost is the wait.
A gap in the audit becomes a planned article, the article is written with internal links and images, published to WordPress, Shopify or Notion, and one keyword from it is tracked automatically from then on, a closed loop rather than a set of tools you connect by hand.
As listed by each vendor in August 2026. Prices change, so check the live pages before you commit.
Semrush lists its plans monthly and takes about 17 percent off for paying yearly, so a like-for-like figure depends on the term as well as the toolkits. Putting one starting price next to another and declaring a winner would be dishonest, because the two do not buy the same thing. The useful question is which of these capabilities you are currently paying for twice.
Neither product is the right answer for everyone, and the split falls along fairly clean lines.
Plenty of teams run both, and that is a reasonable outcome rather than a failure of the comparison. If you do, the thing worth checking is which capabilities you are paying for in both places.
The questions that come up most often when teams weigh these two, including the ones where the answer is not in our favour.
For some teams, yes. For others it is honestly not. Spyro covers keyword research, rank tracking, technical and GEO auditing, AI visibility, content and publishing. It does not cover backlink research at index scale, historical data going back years, very large site crawls, or the advertising, social and local work that Semrush's other toolkits do. If any of those are central to your week, Semrush is doing a job Spyro does not attempt. If your priority is GEO and AI-answer tracking with SEO built into the same subscription, Spyro is the Semrush alternative built for that, and it replaces the need to run a separate SEO tool and a separate AI-visibility toolkit for teams whose needs fit inside its scope.
Semrush's Starter and SEO plans include 1 seat, with extra seats $45 to $100/mo, and AI visibility, content generation and publishing sit in separate toolkits on top. Spyro's $99/mo Pro plan includes unlimited seats and every capability in one credit pool. For a small agency running several client sites, unlimited seats without a per-toolkit bill is the more direct fit. A business already deep in Semrush's ecosystem, running its keyword databases and daily rank tracking at scale, may still find that breadth worth the extra toolkits.
At $99/mo, Spyro includes AI visibility, a GEO audit, SEO, content generation and publishing, plus unlimited seats. Reaching equivalent Semrush coverage means the AI Visibility Toolkit ($99/mo standalone) plus the Content Toolkit ($60/mo) on top of a Starter or SEO plan from $139 to $199/mo, before extra seats. For a single founder or small agency running several sites on one flat subscription, Spyro's entry plan is the lower-cost path to that same coverage; Semrush's toolkit model can still be the better value if only one or two of those toolkits are actually needed.
No. Spyro does not fetch or display a backlink profile. It covers keyword research, rank tracking, technical and GEO auditing, AI visibility, content and publishing. For index-scale backlink research, use a dedicated link tool such as Semrush or Ahrefs.
Spyro checks five on every plan: ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews. Semrush's coverage is worth reading carefully, because its own pages describe it differently in different places: its AI visibility solution page says prompt tracking covers ChatGPT, Google AI Mode and Gemini, its AI pricing page also names Perplexity, and its help centre describes Brand Performance reporting across Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini. Check the current pricing page against the report you actually plan to live in.
On Spyro it is included on both plans and metered from the shared credit pool at 10 credits per prompt per assistant, or 20 for Claude. On Semrush it is included in the Semrush One plans, which start at $199 a month and allow 50 tracked prompts a day at Starter, 100 at Pro+ and 200 at Advanced. The AI Visibility Toolkit can also be bought on its own at $99 a month per domain, billed annually, with 25 tracked prompts.
Weekly or daily, set individually for each prompt, with a location per prompt. A prompt is also checked immediately when you add it, and you can re-run one on demand. Semrush's prompt tracking updates daily.
Yes. Publish targets are self-hosted WordPress, WordPress.com, Shopify and Notion. Articles publish immediately or on a scheduled date, with a table of contents, an author block, JSON-LD schema and Yoast or RankMath meta fields.
Both do more than SEO, though the two scores are built from different signals. Spyro's crawl produces an SEO health score and a 16-point GEO readiness score in the same pass, and most of those 16 checks score writing craft: answer-first openings, quotable sentences, quoted sources, entity schema and whether the page is readable without JavaScript. Semrush's Site Audit carries an AI Search Health score and a named AI Search issue category (6 checks, leaning technical: llms.txt, content length and freshness, semantic HTML) plus a robots.txt check across eight AI user agents. Both are genuine AI-search audits, not a relabeled technical-SEO score, but they weigh different things to get there.
Up to 10 on Pro and unlimited on Agency. Each website has its own audits, keywords, prompts, calendar and integrations, and they all draw on one shared credit pool, so there is no per-site fee.
They were checked in August 2026 against the Semrush website and help centre, and against the Spyro codebase for our own numbers. Both products change often, and Semrush has restructured its plans more than once, so check the live pricing pages before you commit.
Spyro writes GEO optimized articles, links them, and auto publishes to your CMS so AI engines and Google put your brand in front of buyers first.
