hoka.com (Suggested)
brooks.com (Shared KWs)
5 Competitors Added
STEP 01
Add your competitors.
Type up to five sites, or pick from the ones Spyro suggests because they share keywords with you in your market.
Position Score
86 / 100 Category Leader
Keyword Gaps
1,420 Gaps14 Quick Wins
AI Share of Voice
38% Mentions#1 in ChatGPT
Top Competitors
5 Sites ScannedTop 20 Analyzed
Find the keywords your competitors win and you miss.
Compare up to 5 domains side by side, and get a clear verdict on where you’re behind and what to publish to catch up.
Up to 5 competitors per scanKeyword gaps and quick winsAI share of voice
ChatGPT
ChatGPT
Google
Google
ClaudeClaude
PerplexityPerplexity
GeminiGeminiChatGPT
ChatGPT
Google
GoogleClaudeClaudePerplexityPerplexityGeminiGeminiChatGPT
ChatGPT
Google
GoogleClaudeClaudePerplexityPerplexityGeminiGeminiChatGPT
ChatGPT
Google
GoogleClaudeClaudePerplexityPerplexityGeminiGeminiContent Gaps
Find the keywords they rank for and you don't.
Add up to five competitor sites. Spyro pulls up to 1,000 keywords each one ranks for in Google's top 20 in your market, lines them up against yours, and sorts every keyword into a gap you're missing or ground you share.
- Keyword gaps: Keywords at least one competitor ranks for and you don't rank for at all
- Shared keywords: Where you both rank, with each site's position and ranking page side by side
- Quick wins: Gaps with 500+ monthly searches, difficulty under 40, held by a rival at #4 to #20
- Topic clusters: Gap keywords grouped into topics, so you plan articles instead of reading rows
Scanning 5 competitors vs your site1,420 Keyword Gaps
Quick wins only
Quick wins (14)Keyword gaps (1,420)Shared keywords (380)Topic clusters (18)
Keyword & Cluster
Volume
KD
You vs Rival
Action
best running shoes for flat feetQuick Win
Footwear & Arches
18.2K
34
-vs#4
cushioned marathon racing shoesQuick Win
Marathon & Racing
9.4K
38
-vs#6
carbon plate tempo trainers
Plate Technology
5.1K
42
#18vs#3
wide toe box trail runnersQuick Win
Trail & Fit
12.8K
29
-vs#5
14 quick wins with difficulty < 40 and 500+ searches/moSorted by highest opportunity score
H
hoka.comRival #1
Max-cushion road and trail running footwear
Est. Traffic
1.84M /mo
Top-10 KWs
14,200
Domain Rank
78 / 100
Tech:Shopify PlusNext.jsCloudflare CDNKlaviyo
12-Month Organic Traffic Trend
hoka.com yoursite.com
Nov 2025Feb 2026May 2026Aug 2026Oct 2026
Their Top Pages
By Search Traffic/shoes/clifton-9
1,240 keywords
142K
+12%
/shoes/bondi-8
980 keywords
118K
+8%
/trail/speedgoat-5
820 keywords
94K
+15%
AI Strategic ReadBuilt from 1,240 ranking pages & 12-mo DataForSEO crawl
“Hoka’s organic growth is driven by 3 flagship product cluster hubs capturing 48% of high-intent search volume. Their primary vulnerability is in marathon plate racing where topical authority remains shallow.”
Competitor Profiles
Open any competitor and see how they grew.
Every competitor in a scan gets a profile: their organic keywords, top-10 keywords and estimated traffic next to yours, a year of history on one chart, the pages that bring them the most search traffic, and a short written read on their strategy.
- 12-month trend: Their estimated organic traffic against yours, month by month
- Their top pages: The pages that earn them the most traffic site-wide, with the keywords each one holds
- Company profile: What they do, the tech their site runs on, and their public email and social links
- AI write-up: A plain-English read on their strategy, with a note listing the data it was built from
AI Share of Voice
See which brands AI names instead of you.
Your buyers also ask ChatGPT. Spyro's prompt tracker asks the AI engines the questions your buyers ask, on a weekly or daily schedule, and records every brand each answer names, in the order it names them. Brands you never added show up too, so you meet the competitors your buyers hear about.
- Share of voice: Your share of mentions against your top rivals, check by check
- Brand leaderboard: Each brand's mention rate per engine, its trend, and how many of your prompts name it
- Position in answer: Whether you're named first, or after the rivals
- Rivals you missed: Brands the engines name that aren't on your competitor list yet
AI Share of Voice Leaderboard
Aggregated across 40 buyer prompts on ChatGPT, Gemini, Claude & Perplexity
Rolling 4-Check Window
You (38%) Hoka (29%) On Cloud (18%) Altra (15%) *Missed
Brand & Status
Position in Answer
ChatGPT · Gemini · Claude
Prompts Won & Trend
YourBrandYou
Share of Voice: 38%
#1 (Named first)
85%·80%·75%
28/40
+6% this week
Competitor A (Hoka)
Share of Voice: 29%
#2
70%·65%·60%
22/40
+2% this week
Competitor B (On Cloud)
Share of Voice: 18%
#3
45%·40%·42%
14/40
-3% this week
Altra Running Rival You Missed
Share of Voice: 15%
#2
38%·35%·30%
12/40
+8% this week
AI engine discovery: Altra Running is cited in 38% of your category answers, but was not on your initial competitor list.
Engine Query Fan-Out(Searches ChatGPT, Claude & Perplexity ran behind the scenes)
18 Sub-queries recorded“best running shoes flat feet 2026”“reddit running shoe geeks cushion review”“runners world tempo trainers wear test”
Cited Source & LeverageWhy Answers Reward It
runnersworld.com/gear/best-cushioned-shoesRanked List
Triggered by:“most comfortable high stack marathon shoes 2026”
+6 Prompts Won
Leverage Score: 94/100
Answer rewards:✓ plush foam durability✓ roomy toe box✓ price-to-weight
reddit.com/r/RunningShoeGeeks/comments/flat_feet_guideReddit Thread
Triggered by:“reddit arch support marathon flat feet shoes”
+4 Prompts Won
Leverage Score: 82/100
Answer rewards:✓ real runner wear test✓ orthotic friendly
outdoorgearlab.com/reviews/marathon-tempo-racersComparison Review
Triggered by:“tested carbon rocker running shoes comparison”
+3 Prompts Won
Leverage Score: 78/100
Answer rewards:✓ energy return lab test✓ midsole stack height
Getting cited by runnersworld.com would flip 6 lost prompts back to your brand.Top Priority Source
Cited Sources
Learn why AI picks your competitor.
AI answers lean on the pages they cite. Spyro lists every page the engines cited for your prompts, the searches they ran before answering, and the reasons they gave for each brand. Then it ranks the pages by how many of the prompts you lose they decide.
- Highest leverage: Cited pages ranked by how many prompts you'd enter if one of them cited you
- Every cited page, labeled: Ranked list, comparison, review, how-to guide, Reddit thread, YouTube video and more
- Query fan-out: The searches ChatGPT, Claude and Perplexity ran to build their answer
- What answers reward: The reasons answers give for each brand, like "free plan" or "Shopify integration"
Close the Gap
Turn every gap into an article on your calendar.
Click Write article on any keyword gap to schedule it. For a prompt where AI names a rival, click Draft an article: Spyro reads up to 10 of the pages the answers cited, measures them against your closest page, and explains why they win and why you aren't cited. Add the plan to your calendar and the AI writer drafts it.
- Why they win: Length, structure, schema and freshness of the cited pages, measured
- Why you aren't cited: Your closest page checked against the same points
- The article plan: Outline, must-include points, internal links, and a target length set from the pages that win
- Free analysis: Up to 20 a day per workspace; credits are spent only when the article is written
Gap
“best cushioned marathon racing shoes 2026”
Lost prompt on ChatGPT & Gemini · 10 cited competitor sources analyzed
Free Analysis Included
Why Their Pages Win (Measured)
- Target length:2,450 words avg
- Content structure:7 H2s + comparison table
- Schema markup:Product & Review FAQ
- Content freshness:Updated 14 days ago
Why Your Page Isn't Cited Yet
- Your closest page:840 words (Too brief)
- Structure gap:No side-by-side spec table
- Schema missing:Missing FAQPage entity
- Freshness:Last updated 9 months ago
Generated Article Plan ReadyTarget: 2,500 words · 8 H2s · FAQ schema
Scheduled: Thursday, 10:00 AMThe Complete Guide to Cushion & Rocker Running Shoes (2026 Edition)
Includes: 5-way foam comparison table, energy return data, and flat-feet sizing guidance.
Analysis is free for up to 20 gaps a day · AI writer drafts the complete article when scheduled
How it works
Run your first competitor analysis in 3 steps
Pick your rivals, read the comparison, and send the gaps to your content calendar. The scan runs in the background, so you can leave the page and come back.
Scan Comparison Score: 86/100
1,420 Keyword Gaps14 Quick Wins
AI Share of Voice38% #1 Brand
AI verdict generatedComplete
STEP 02
Read the comparison.
Get your position score, an AI verdict, the gaps, shared keywords, quick wins and a profile for every rival. Your tracked prompts add who wins the AI answers.
Content Calendar 1-Click Scheduled
Marathon Rocker Shoes Guide
Target: 2,400 wordsAI Drafting
Gap closed on your calendar
STEP 03
Close the gaps.
Send a gap keyword or a lost AI prompt to your content calendar, and let the AI writer draft it.
Features
More ways to read your competition
The scan shows where you stand. The rest of Spyro keeps your plan, your reports and your answers tied to it.
Position score and AI verdict
A 0-100 score from your traffic, keywords and top-10 keywords against your strongest rival, calculated in code. The verdict explains it, and you can regenerate it free.
Market landscape
You and every rival ranked by estimated organic traffic in one table, with suggested competitors you haven't added yet.
Competitor topics in your plan
Each week Spyro reads your tracked competitors' sites for topics you haven't covered, and feeds them to the content planner when it fills your calendar.
AI visibility report
A downloadable PDF that lists who else the engines name, marks which ones you don't track yet, and shows where to work next.
CSV export
Download gaps, shared keywords or quick wins with every site's position, for your own sheets or your client deck.
Ask Spyro AI
Ask "why does this competitor outrank me?" and get an answer built from your own scan and tracking data.
Who it is for
Built for teams that want to know what their rivals know
If a competitor keeps showing up where you should be, on Google or in ChatGPT, this shows you how.
Founders & SaaS teams
See the keywords and AI answers a rival wins in your category, and the pages that win them.
SEO & content teams
Start from the quick wins list and the topic clusters, then send each one to the calendar as a brief.
Agencies
Run a scan per client workspace, export the gaps to CSV, and share the AI visibility report as a PDF.
E-commerce brands
Find the review pages and ranked lists AI cites for your category, and which rival brands they feature.
Choosing a competitor analysis tool
What to look for in a competitor analysis tool
Your competitors now compete in two places: Google results and AI answers. Before you pick a tool, check that it covers both and helps you act on what it finds.
Traditional competitor tools
- ✕Competitors per comparison: Limited to 1 or 2 competitors, or charges steep add-on fees per domain
- ✕Gap types: Raw keyword spreadsheet dump without quick-win sorting or topic clustering
- ✕Competitor depth: High-level metrics without 12-month trends, top pages, or strategic synthesis
- ✕AI search competitors: Blind to AI answers; completely misses brands recommended in ChatGPT and Gemini
- ✕Why they win: No cited sources, no engine query fan-out, and no brand reasoning data
- ✕What to do next: Leaves you with an exported list and no automated workflow to draft articles
- ✕The rest of your SEO: Siloed tool requiring separate costly subscriptions for writing, audits, and tracking
Spyro Competitor Research
- Competitors per comparison: Up to 5, each with up to 1,000 keywords ranked in Google's top 20 in your market
- Gap types: Keyword gaps, shared keywords, quick wins and topic clusters
- Competitor depth: 12-month traffic trend, top pages, tech stack and a written strategy read
- AI search competitors: Brands ChatGPT, Gemini, Claude, Perplexity and AI Overviews name, including ones you don't track
- Why they win: Cited pages ranked by the lost prompts they decide, engine searches, and reasons per brand
- What to do next: Any gap to your content calendar in one click; a free article plan for any lost AI prompt
- The rest of your SEO: Keyword research, rank tracking, site audit and the AI writer on the same plan
FAQ
Questions about competitor research
How competitor analysis works, on Google and in AI answers, and how Spyro runs it.
What is competitor research in SEO?
Competitor research in SEO means finding which keywords and pages bring your competitors search traffic, and where you're missing. Today it also covers AI search: which brands ChatGPT, Gemini and Google AI Overviews recommend when buyers ask about your category.
How do I find the keywords my competitors rank for?
Enter their domains in a competitor analysis tool. In Spyro, add up to five competitor sites and the scan returns up to 1,000 keywords each one ranks for in Google's top 20, with position, search volume, difficulty and the ranking page, side by side with yours.
What is a keyword gap analysis?
A keyword gap analysis lists the keywords your competitors rank for that you don't. Spyro splits the comparison into gaps (they rank, you don't), shared keywords (you both rank), and quick wins, then groups the gaps into topics you can write about.
What counts as a quick win?
A keyword gap with at least 500 monthly searches, a difficulty score under 40, and a competitor ranking between #4 and #20. Those positions are held but not locked, so a strong page has a realistic chance of passing them. Quick wins open at the top of the table.
How can I see which competitors AI recommends?
Track the questions your buyers ask in Spyro's AI prompt tracker. Each check records every brand the answer names and in what order. The leaderboard ranks those brands by mention rate per engine, including brands you never added as competitors.
Why does ChatGPT recommend my competitor instead of me?
Usually because the pages ChatGPT reads for that question mention them and not you: comparison lists, reviews, community threads or the competitor's own pages. Spyro shows the pages each answer cited, the reasons the answer gave for each brand, and with Draft an article, why those pages win and what your page needs.
What is AI share of voice?
AI share of voice is your share of brand mentions in AI answers for a set of prompts, compared with your competitors. Spyro calculates it from your tracked prompts and reports every rate over the last four checks, since one AI answer is one sample.
How many competitors can I compare?
Up to five in one competitor scan. You can run new scans with a different set at any time. For AI answers, the tracker records every brand an answer names, so it isn't limited to the competitors on your list.
How much does a competitor scan cost?
A scan uses 150 credits per competitor from your plan's monthly pool, so five competitors use 750. Regenerating the verdict is free, and a scan that fails charges nothing. Plans start at $29/month with a 3-day free trial; Starter includes 4,000 credits a month.
Which plans track competitors in AI answers?
Every plan includes prompt tracking. Starter tracks ChatGPT and Google AI Overviews with up to 15 prompts per workspace. Pro tracks all five engines with up to 50 prompts, and Agency all five with up to 250. Each check uses credits: 10 per engine, 20 for Claude.
Where does the competitor data come from?
Keyword, ranking and traffic figures come from DataForSEO's Google ranking data, so traffic is an estimate, not the competitor's analytics. AI data comes from Spyro asking each engine your prompts and storing the full answers. Draft an article reads the cited pages live.