ChatGPT
GoogleAI Visibility ScoreSample
Brand mentions in AI answers
Share of the 10 checks (5 prompts on 2 engines) where the answer mentioned or linked to you.
60%Visibility score
Appeared in6 of 10 checks
Free AI Visibility Checker for ChatGPT and Google AI Overviews
See whether AI mentions your brand, who it names instead, and what to fix. Includes a 20-page SEO crawl. No credit card.
Free, no credit cardChatGPT and Google AI OverviewsNo account needed
We'll use your info to generate your report and send it to your email. No spam, ever. Privacy Policy
See what's insideWhat you get
What your free AI visibility report shows
When buyers ask AI about your category, does your brand come up? The report answers that question and puts the AI results next to an SEO health check, so you see both sides in one place.
AI visibility score
The share of checks where ChatGPT or Google AI Overviews mentioned, recommended or linked to your site. 5 prompts on two engines makes 10 checks, so with every check complete, each one is worth 10 points.
Mentions vs citations
A mention means the answer names you. A citation means it links one of your pages as a source. Your score counts either one; the report then shows which of your own pages were linked, every other page AI cited, and the sentiment (positive, neutral or negative) of answers that mention you.
Competitor gaps and share of voice
See which brands appear in answers where you don't, and how often each one shows up compared with you. Add up to 3 competitors of your own, or start from the brands AI already names.
SEO health check
A crawl of up to 20 pages flags technical and on-page issues, so you can fix what search engines and AI crawlers both read.
How it works
How the AI visibility checker works
You fill in a short form and confirm your email. Every report runs 5 prompts, written from your website and target market.
1
Enter your website
Add your name, email, website and target market. Name up to 3 competitors, or pick from the ones we suggest.
2
Confirm your email
We send a one-time code to your inbox. Enter it and the checks start. No account to create.
3
We run the checks
We write 5 prompts a buyer in your market might ask and run each on ChatGPT and Google AI Overviews: 10 checks in total. At the same time we crawl up to 20 pages of your site.
4
Open your report
Your score, mentions, citations, competitor gaps and SEO issues in one dashboard. Results fill in as checks finish, usually within a few minutes.
Sample report
What a finished report looks like
Illustrative dataThe brand, prompts and numbers below are made up to show the layout. Your report uses prompts written for your site and real answers from both engines.
Engine Results
Prompt-by-prompt results
ChatGPTGoogle AI Overviews
#1
“best project management software for small teams”
Named first on both engines, with your pricing page cited as a source
Mentioned + cited
#3
“project management tool with built-in time tracking”
Named in ChatGPT only. AI Overviews listed four other brands
1 of 2 engines
–
“simple client portal for freelancers”
Not named. AI recommended three competitors instead
Gap
5 prompts on ChatGPT and Google AI Overviews: 10 checks per reportHow the checker works
Competitor gaps
See which brands AI names in the answers where you are missing.
Cited sources
See the pages ChatGPT and AI Overviews cite, and whether any of them are yours.
SEO health check
A crawl of up to 20 pages flags the technical and on-page issues holding your site back.
Reading your score
What a good AI visibility score looks like
There is no industry-wide benchmark for AI visibility yet, so the most useful comparison is the brands that show up instead of you. Your report ranks you against them on the same prompts.
0%
AI did not mention or link to you in any answer. This is common for newer brands and for sites AI crawlers struggle to read. Start with the basics further down this page.
Under 50%
You show up for some prompts, often on one engine but not the other. The gaps tell you which topics and pages to work on next.
50% and up
AI mentions or links to you in most answers. The job now is holding that position and turning mentions into citations of your own pages.
These bands are a rough guide, not a standard. With 10 checks, one answer moves the score by 10 points. If a check fails, the score uses only the checks that finished and says so; a failed check never counts as a zero.
Checker vs tracker
AI visibility checker vs tracker
A checker gives you a one-off snapshot. A tracker runs your prompts on a schedule so you can see whether the changes you make are working.
| Free checker | Spyro tracking | |
|---|---|---|
| Prompts | 5, written for you | 15 to 250 you choose, depending on plan |
| AI engines | ChatGPT and Google AI Overviews | Up to 5: adds Gemini, Claude and Perplexity on higher plans |
| How often | One snapshot per website every 24 hours | On a schedule, with history over time |
| SEO | Crawl of up to 20 pages | Full site audits and content that targets your gaps |
| Price | Free, no credit card | Paid plans |
Next steps
How to improve your AI visibility
Most fixes are ordinary SEO and content work, aimed at the questions AI is being asked.
- 1
Let AI crawlers in
If GPTBot, PerplexityBot or other AI crawlers are blocked in robots.txt, they cannot read your pages. Check yours with the AI Crawler & robots.txt Checker.
- 2
Answer the questions buyers ask
Write pages that answer the prompts in your report directly, near the top, in plain language. Clear, specific answers are easier for AI to quote than marketing copy.
- 3
Add structured data
Organization, Product and FAQ markup help AI work out who you are and what you sell. Test it with the Schema Markup Validator.
- 4
Get mentioned on the sites AI cites
The sources in your report show which sites AI leans on for your topic. Reviews, comparisons and roundups on those sites are worth going after.
- 5
Fix the SEO basics
Google AI Overviews draw on pages Google can crawl and index. Work through the SEO section of your report, or run a full SEO & GEO Audit.
More on getting cited by AI search on the Spyro blog.
FAQ
AI visibility checker FAQ
What is an AI visibility checker?+
It is a tool that asks AI assistants the kind of questions your buyers ask and records whether your brand shows up in the answers. Spyro's checker runs 5 prompts on ChatGPT and Google AI Overviews, then reports how often you were mentioned, which of your pages were cited, and which other brands appeared instead.
Is the checker really free?+
Yes. There is no credit card and no paid step to unlock the report. We ask you to confirm your email with a one-time code so we can send you the report and keep the tool from being abused. You do not need to create an account.
Which AI engines does it check?+
ChatGPT and Google AI Overviews. Paid Spyro plans can also track Gemini, Claude and Perplexity.
How many prompts does it test?+
5. We write them from your website and target market so they read like real buyer questions, then run each one on both engines, for 10 checks in total.
What's the difference between an AI mention and an AI citation?+
A mention is when the answer names your brand. A citation is when the answer links one of your pages as a source. You can be mentioned without being cited, for example when AI recommends you but links a review site instead of your own page.
Why isn't my brand showing in ChatGPT?+
The usual reasons are that AI crawlers are blocked in your robots.txt, your site does not say clearly what you do and who it is for, little is written about you on other sites, or the prompts cover a topic you have not written about yet. The competitor and source lists in your report show who AI picks instead, which is the quickest way to see what is missing.
How is this different from the Ahrefs or Semrush checkers?+
Spyro writes prompts for your specific business and market, lets you add up to 3 competitors you care about, and puts the AI results next to a 20-page SEO crawl of your site, so visibility gaps and on-site issues sit in one report. Every checker asks different questions, so expect the numbers to differ from tool to tool.
How often should I re-check?+
You can run a new report for the same website once every 24 hours; inside that window we reopen the report you already have. AI answers shift from day to day, so one run is a snapshot. After you make changes, check again in a few weeks, or use a Spyro plan to track your prompts on a schedule.