> ## Documentation Index
> Fetch the complete documentation index at: https://spyro.app/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracking prompts

> Set up the buyer questions Spyro asks ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews every week - then see how often they mention you.

<Frame>
  <img src="https://mintcdn.com/spyro/r5L_kry8nRylYwr-/images/AI-Visibility-Prompt-Spyro.avif?fit=max&auto=format&n=r5L_kry8nRylYwr-&q=85&s=9a4e3bcf360cf28f27c24ee2d9dafdd8" alt="AI Visibility Prompt Spyro" width="1920" height="869" data-path="images/AI-Visibility-Prompt-Spyro.avif" />
</Frame>

A **tracking prompt** is a real buyer question - the kind a customer would actually type into an AI assistant, like *"best budget standing desk for a home office."* Every week, Spyro asks the AI assistants your prompts and records how often the answers mention you.

Prompts are the starting point for [AI visibility](/docs/product/ai-visibility): the questions you set here are what everything else measures. The trick is to ask the way a customer would - never your own brand name - because the whole point is to see whether AI recommends you on its own.

## Why use it

<CardGroup cols={2}>
  <Card title="Ask like a buyer" icon="comment-dots">
    Track the real questions your customers ask AI before they buy.
  </Card>

  <Card title="Choose your assistants" icon="robot">
    Decide which AI assistants Spyro checks for each question.
  </Card>

  <Card title="See who you're up against" icon="users">
    Each prompt shows the competitor sites the assistants mention.
  </Card>

  <Card title="Follow the trend" icon="arrow-trend-up">
    Watch how often you're mentioned for each question over time.
  </Card>
</CardGroup>

## You start with suggestions

You don't begin with a blank page. When you first set up Spyro during [onboarding](/docs/product/onboarding), it suggests a starter set of buyer questions based on your website and competitors. They cover a natural mix - recommendations, comparisons, and how-to questions - and you can review or edit them before they go live.

## How to add and manage prompts

<Steps>
  <Step title="Open Tracking prompts">
    In the sidebar, open **Tracking prompts** (part of AI visibility).
  </Step>

  <Step title="Write a buyer question">
    Use the **Add prompt** box and phrase it the way a real customer would - for example, `best budget standing desk for a home office`. Don't include your own brand name.
  </Step>

  <Step title="Choose the AI assistants">
    Tick which assistants should answer this question - **ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews**. They're all selected by default.
  </Step>

  <Step title="Track it">
    Click **Track prompt**. It runs once right away so you get a first result, then re-checks automatically every week.
  </Step>
</Steps>

To change a question later, edit it from its card. You can **pause** a prompt to stop checking it, or **delete** it to remove it for good. (Deleting also erases that prompt's history, so pause instead if you might want it back.)

## Reading your results

Each prompt appears as a card showing how it's doing this week:

* **How often you're mentioned** - your mention rate for that question this week.
* **The trend** - whether you're up or down compared with last week.
* **Per-assistant results** - how you did on each AI assistant you picked.
* **Competitor sites** - the rival domains the assistants mentioned for this question. This is a quick way to see who you're competing against.

Open any prompt to see its full history - how each assistant's results have moved over time, your top competitor for that question, and the most recent answers that mentioned you.

## What to expect

* Results are shown as a frequency, like **"mentioned in 3 of 5 checks,"** because AI answers vary each time.
* Your first result appears the moment you add a prompt; after that, Spyro re-checks every week automatically.
* The trend needs a couple of weeks of data before it means much.

## Tips

* Keep prompts in your customer's words. If it sounds like an SEO keyword, rewrite it as a natural question.
* Use the competitor sites on each card to spot rivals worth studying over on [AI visibility](/docs/product/ai-visibility).
* To read the exact wording of an answer, jump to [AI mentions](/docs/product/ai-mentions).

## Related

<CardGroup cols={2} />